Key points to bear in mind whilst undergoing Purdeys redesign
- What’s this product for?
- What’s the brand behind it?
- Honesty- don't try and sell Purdeys as a fruit drink, when it is an energy drink that is better for you than most.
- Keep it Authentic- use the heritage of Purdeys- family business= trustworthy
- Impact- vibrancy, shelf stand out
- Extensibility- how will the organic tea sub brand work with the other drink?
- Audience, who is this for? does the tone of voice reflect this correctly?
