Tuesday, 28 January 2014

Successful Packaging Redesign

http://99designs.com/designer-blog/2012/07/25/6-rules-of-great-packaging-design/



Key points to bear in mind whilst undergoing Purdeys redesign

  1. What’s this product for?
  2. What’s the brand behind it?
  3. Honesty- don't try and sell Purdeys as a fruit drink, when it is an energy drink that is better for you than most.
  4. Keep it Authentic- use the heritage of Purdeys- family business= trustworthy
  5. Impact- vibrancy, shelf stand out
  6. Extensibility- how will the organic tea sub brand work with the other drink?
  7. Audience, who is this for? does the tone of voice reflect this correctly?



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