The aesthetics and layout of the publication will explore readability and legibility and push the boundaries of communication.
I am going to research a wide range of post modernist designers as well as the social and historical context that they were working in.
Recap of Post Modernism Lecture Notes:
- A reaction to the rules and 'Form follows function' of Modernism.
- Beginnings in the 60's, recognisable in the 80's
- An attitude of questioning convention.- no rules
- Robert Venturi: "‘I like elements which are hybrid rather than ‘pure’, compromising rather than ‘clean’, distorted rather than ‘straight-forward’, ambiguous rather than ‘articulated’, perverse as well as impersonal….’
- Sampling lots of different elements.
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Rejection of technological determinism?- a more hand made approach
Moscoso
Art Chantry
Jamie Reid
Wolfgang Weinart
April Greiman
Kazuma Nagai
Tibor Kalman
I am interested in how sentences and words are still readable even if some of the letterforms have been changed.
Direction:
I am going to produce a series of 3 posters that explore legibility, typography and layout with reference to the post modern graphic design movement.
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