Tuesday 13 March 2012

Post Modernism & Communication- Publication

For my publication I want to research further into post modern graphic design, the information I am going to put in the publication will be factual and informative of the movement and notable designers from the movement, as well as designers that reflects elements of post modernism in their contemporary practice.
The aesthetics and layout of the publication will explore readability and legibility and push the boundaries of communication.

I am going to research a wide range of post modernist designers as well as the social and historical context that they were working in.



Recap of Post Modernism Lecture Notes:


  • A reaction to the rules and 'Form follows function' of Modernism.
  • Beginnings in the 60's, recognisable in the 80's
  • An attitude of questioning convention.- no rules
  • Robert Venturi: "‘I like elements which are hybrid rather than ‘pure’, compromising rather than ‘clean’, distorted rather than ‘straight-forward’, ambiguous rather than ‘articulated’, perverse as well as impersonal….’
  • Sampling lots of different elements.
  • Rejection of technological determinism?- a more hand made approach









Moscoso


 Art Chantry






Jamie Reid


Wolfgang Weinart



April Greiman




Kazuma Nagai



Tibor Kalman


I am interested in how sentences and words are still readable even if some of the letterforms have been changed.


Direction:

I am going to produce a series of 3 posters that explore legibility, typography and layout with reference to the post modern graphic design movement.


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