After returning to Robot Food for a 3rd time in March I was lucky enough to be offered a job as a Junior Designer starting in June, I was also asked to come back for a final week over Easter, this time being paid.
I picked up where I left off last time working on packaging for a new snacking product, it has been interesting to see the similarities and differences between the different routes RF will pitch to a client. All work that they deliver is heavily reinforced with research and product positioning as well as a strong understanding of who will be attracted to the product and what they will respond to.
Key Lessons learnt at Robot Food
Working at Robot Food has taught me a lot of things I had never before considered in my personal work. The biggest difference I noticed was that designing for someone else (who is paying you) is very different from doing work that you think is good (as a student). You can't do anything simply because you think it is cool/ looks good, it needs to be deeply rooted in reason and purpose.
There are other commercial aspects that need to be considered when producing work at a large scale, such as:
What is the potential for the range expanding?
Will the design be able to accommodate new flavours/ editions without throwing the set off?
Is the hierarchy of information logical?
Is flavour clearly communicated?
Is there any unnecessary information on the front that isn't going to be read and is just cluttering the design?
Is each flavour strong and unique enough in it's own right as well as working in the set?
What style of illustration should be used?
Does it communicate flavour well?
Where is the product going to sit on shelf?
Will it be recessive in comparison to what is already available?
Examples of tiering/ hierarchy
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